Contemporary Advertising And Integrated Marketing Communications
Contents
Author bill arens continues to address the importance of integrated marketing communications imc in the field of advertising and how it impacts advertising strategy through featured examples of imc campaigns. Taking a comprehensive view of the industry this text presents advertising from the creative stand point and arens draws from his own industry experience to lend life to the examples.
Contemporary Advertising And Integrated Marketing Communications 15th Edition Isb Integrated Marketing Communications Marketing Communications College Textbook
Known as the coffee table book for advertising it is known for its current examples the author s ability to pull from real world experiences and the clear writing style.
Contemporary advertising and integrated marketing communications. Contemporary advertising and integrated marketing communications by william f arens loose leaf 159 74 only 1 left in stock order soon. Weigold and christian arens year 2011. Contemporary advertising 16th edition by william arens and michael weigold 9781260259308 preview the textbook purchase or get a free instructor only desk copy.
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