474 which of the following statements is true about direct marketing. Direct marketing is being used as a promotional media tool only after the invention of the internet.

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Direct marketing has not traditionally been considered an element of the promotional mix.

Which of the following statements is true of direct marketing. Direct marketing is being used as a promotional media only after the invention of internet. Direct response media includes interactive tv and print media. All of the above statements about direct marketing are true.

Chapter 14 direct marketing 26. Direct marketing is suitable only for consumer to consumer advertising. Which of the following statements is true about direct marketing.

Customers who make small purchases are usually profitably servedwith a direct channel system. A direct marketing channel removes a business from the end usercustomer. D direct marketing involves two or more intermediaries.

Marketers today only use direct and digital marketing b. Direct response media includes interactive tv and print media. Direct marketing is not popular among industrial marketers.

19 20 which of the following statements about direct marketing is true. They build customer engagement and constitute a complete model for doing business marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting. Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program.

Which of the following statements is true about the growth of direct marketing. A direct marketing is also referred to as referral marketing. One of the major tools of direct marketing is indirect.

All the purchases being made with the use of credit cards are as a result of direct marketing. Direct marketing as a promotional media is suitable only for small retailers. B salespersons are compensated for other salespeople they recruit.

It s a low cost method of selling goods. A direct marketing channel offers higher margins than anindirect channel but the company must bear the cost of marketingexpenses. Which of the following statements is true about the growth of direct marketing.

Which of the following statements is most likely true about direct and digital marketing. Direct marketing is not popular among industrial marketers. Direct marketing is suitable only for consumer to consumer advertising.

An indirect marketing channel is often expensive so it limitsthe number of customers a business can profitably reach. Typically most purchases being made with the use of credit cards are as a result of direct marketing. Direct marketing refers selling of goods and services directly to customers through online orders mail orders telephonic selling etc.

Which of the following is true regarding the forms of direct and digital marketing. Which of the following statements is true of direct marketing. C direct marketing offers sellers a low cost alternative for reaching their markets.

Direct marketing and direct mail are synonymous.